What is Search Engine?
- A search engine (SEO) is a type of database that contains software programs known as spiders, bots, or robots. These programs discover websites and organize them based on their relevance to search queries.
- Furthermore, search engines continuously crawl the web using these spiders to index information in their database.
Search algorithms
As search engines crawl websites, they utilize mathematical formulas known as “search algorithms.” These algorithms assist in organizing, categorizing, and ranking information based on its relevance to specific search queries.
What is SEO?
SEO, which stands for Search Engine Optimization, is the process of increasing the visibility of a website or web page to users of a web search engine. This is achieved by enhancing the quantity and quality of traffic directed to the website or page.
Why SEO is important for Business?
- Firstly, it increases business visibility and branding, allowing companies to reach a wider audience.
- Additionally, it builds business credibility and trust, as having a strong online presence signals reliability to potential customers.
- Moreover, search engines bring valuable traffic to businesses by directing users to their websites.
- Furthermore, Search Engine helps users easily find relevant websites when conducting searches, enhancing user experience and satisfaction.
- Another advantage is that SEO is a measurable marketing tool, as businesses can track their website rankings and analyze the effectiveness of their Search Engine strategies.
- Lastly, it is important to view search engine optimisation as an investment rather than a cost, as it yields long-term benefits and contributes to the overall success of a business.
Available Search Engines in Market
• Yahoo
• Bing
• Ask
How SEO Works
Types of SEO
Pros and Cons of SEO
A good SEO strategy:
- Firstly, research desirable keywords and explore idiomatic expressions using tools like Word Tracker, Overture, and Google AdWords.
- Next, identify relevant and beneficial search phrases to target, considering their availability and relevance to the business.
- Afterward, “clean” and optimize the website’s HTML code, ensuring suitable keyword density, optimizing title tags, improving the internal linking structure, and optimizing headings and subheadings.
- Furthermore, assist in writing copy that appeals to both search engines and actual website users.
- In addition, study competitors (challengers) and analyze search engine algorithms to stay ahead of the competition.
- Implement a comprehensive link building campaign to enhance the website’s authority and visibility.
- Regularly add standard content to the website to keep it fresh and engaging.
- Lastly, continuously monitor rankings for the targeted search terms to track performance and make necessary adjustments.
By following these steps, businesses can effectively optimize their websites for search engines and improve their online visibility.
What we achieve using SEO
SEO Tools
